Twitter shut down Dom Hoffman’s app Vine, supplying absent the limited-kind video goldmine to China’s TikTok. Now a calendar year and 50 % considering that Hoffman introduced he’d reimagine the application as V2 then scrapped that identify, his follow-up to Vine called Byte has eventually despatched out the to start with 100 invites to its closed beta. Byte will allow consumers history or upload brief, looped vertical videos to what’s now a reverse-chronological feed.

, Vine reboot Byte begins beta testing, Next TGPIt will be a lengthy uphill climb for Byte offered TikTok’s large level of popularity. But if it differentiates by focusing much less on lip syncing and teenager non-perception so it is fewer alienating to an older viewers, there might be place for a homegrown competitor in limited-type movie entertainment.

Hoffman tells TechCrunch that he’s emboldened by the off-the-cuff mother nature of the beta neighborhood, which he thinks proves the app is persuasive even ahead of a lot of innovative and funny video clip makers join. He suggests his major precedence is carrying out suitable by creators so they’ll be lined up to give Byte a shot when it officially launches even if they could get more views in other places.

For now, Hoffman ideas to retain functioning beta exams, adding and subtracting characteristics for a trial by fireplace to see what will work and what’s needless. The existing version is just digital camera recordings with no uploads, and just a feed with Likes and opinions but no account subsequent. Forthcoming iterations from his 7-man or woman group will check online video uploads and profiles.

One reassuring level is that Hoffman is properly mindful that TikTok’s epic increase has changed the landscape. He admits that Byte just can’t get with the exact very same playbook Vine did when it confronted an open discipline, and it need to carry one thing special. Hoffman tells me he’s a big supporter of TikTok, and sees it as just one evolutionary action previous Vine, but not in the exact direction as his new app

Does the entire world need Vine again if TikTok presently has about 500 million active customers? We’ll quickly come across out of Hoffman can acquire a Byte of that industry.


Josh Constine