Google is updating its Messages app by bringing a Confirmed SMS attribute that will enable consumers validate the accurate identification of the corporations texting them. The new aspect, which is rolling out in India and choose other marketplaces globally, is intended to spotlight the authenticity of organizations on the Messages application by verifying them on a per-concept basis. This will support customers comprehend no matter whether they really should rely on the messages they have obtained from a particular business enterprise or ignore them by considering as a spam. Separately, Google is broadly rolling out the spam defense aspect in the US that it kicked off again in December past yr.

With the Confirmed SMS feature, Google is aiming to make the Messages application a superior platform for receiving text messages. You will see the business name and brand directly on the message thread — along with a verification badge — once you acquire a concept from one particular of the businesses enrolled for the Verified SMS feature. This is honest sufficient to detect the authenticity of a text information from a organization.

“When Verified SMS is on and you receive a information from a business registered with Google, Google translates the message you get into an unreadable authenticity code, all on your gadget. Then, Google compares this code with unreadable authenticity codes despatched to Google by the company,” the company writes on a assistance webpage elaborating the new element.

The guidance web page also underlines the actuality that Google employs the phone selection of your product to make authenticity codes, even though it does not just see the messages you acquire for the verification goal.

Google Fork out India and verification codes from Google will be among the very first contacts that will be enrolled in Confirmed SMS. Brand names these types of as 1-800-Bouquets, Banco Bradesco, Kayak, Payback, and SoFi are also the initially couple of entities to get confirmed for the new feature. Furthermore, Google suggests that “more businesses” are signing up to use Verified SMS on a daily foundation.

The Verified SMS element is rolling out gradually on Google Messages in 8 international locations apart from India. These are namely the US, Mexico, Brazil, the Uk, France, Philippines, Spain, and Canada.

“Verified SMS is just one particular of our endeavours to enhance your messages with companies we also keep on to operate on maximizing the chats you have on Messages with Rich Company Messaging (RBM),” Google Messages software program engineer Roma Slyusarchuk claims in a weblog post.

Along with Verified SMS, Google has announced that it is broadly rolling out the spam safety characteristic in the US. The element was noticed in the beginning back again in late 2018 with the intention to alert users of suspected spam and unsafe weblinks offered in text messages. An choice to report spam text messages is also furnished via the new feature.

Google’s Messages App Getting Verified SMS Feature to Help You Identify Trustworthy Business Messages, Next TGP

Google Messages is finding spam defense to alert buyers of suspected spam and unsafe weblinks


Google promises that spam safety works with “your concept info even though keeping your messages non-public.” This signifies that the enterprise would not study the information you obtain to mark spam messages out. A assist webpage is also offered to element the procedure.